Marketing Research: An Applied Orientation

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9780136085430: Marketing Research: An Applied Orientation

For undergraduate and graduate marketing research courses.

A unique applied and managerial orientation to understanding market research.

Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.

The sixth edition builds upon the success of the previous editions, making the text even more current, contemporary, illustrative, and sensitive to user needs.

"synopsis" may belong to another edition of this title.

Product Description:

For undergraduate and graduate marketing research courses.

Experience the Interaction Between Marketing Research and Marketing Decision-Making
Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.

The S ixth Edition is even more current, contemporary, illustrative, and sensitive to user needs.

Product Description:

Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that....

"About this title" may belong to another edition of this title.

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