Items related to Consumer Behavior: United States Edition
Synopsis
For undergraduate and MBA courses in consumer behavior.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
"synopsis" may belong to another edition of this title.
Review
This textbook provides a comprehensive introduction to consumer behaviour. Its focus is on how consumer behaviour research and concepts can inform and be applied to strategic marketing issues. It highlights the diversity of European values, popular culture, lifestyles, and consumption. This second edition has been completely revised and updated and is supported by Websites for both students and lecturers (with downloadable Instructor's Manual and PowerPoint presentations)
Vol. 26, Issue 1, Journal of Consumer Policy.
From the Back Cover
Consumer Behaviour
Third European Enhanced Media Edition
New and exclusive to this Enhanced Media Edition:
- Interactive e-study guide full of animated exercises adds colourful depth to each topic – great for revision
- Quick tests throughout each chapter to enhance and test your knowledge
- Find out what kind of consumer you are by taking self-assessment quizzes.
Follow these three steps to get the most out of this Enhanced Media Edition:
- Visit the Consumer Behaviour companion website at www.pearsoned.co.uk/solomon
- Register your own personal account using the access code supplied with this copy of the Enhanced Media Edition
- Access valuable learning resources to help you pass your course:
- Answer self-assessment questions for each chapter, helping you focus on your strengths and weaknesses
- Enhance your revision with the interactive e-study guide
- Use the online Glossary and Flashcards to check and test your understanding of the key terms
- And much more!
"About this title" may belong to another edition of this title.
- PublisherPearson
- Publication date2008
- ISBN 10 0136015964
- ISBN 13 9780136015963
- BindingHardcover
- LanguageEnglish
- Number of pages720
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Consumer Behavior: United States Edition
ISBN 10: 0136015964
ISBN 13: 9780136015963
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Consumer Behavior: Buying, Having, and Being
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Consumer Behavior: Buying, Having, and Being
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Consumer Behavior: Buying, Having, and Being
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