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Marketing: An Introduction - Hardcover

 
9780135561003: Marketing: An Introduction

Synopsis

Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans.

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  • PublisherPrentice Hall
  • Publication date1977
  • ISBN 10 0135561000
  • ISBN 13 9780135561003
  • BindingHardcover
  • LanguageEnglish
  • Number of pages684

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Rosenberg, Larry J.
ISBN 10: 0135561000 ISBN 13: 9780135561003
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Hardcover. Condition: Good+. First Edition. 4to. 684pp. Illus.,diagrs.,tabs. Spine rubbed and bumped, covers showing signs of use. Book. Seller Inventory # 22280

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Rosenberg, Larry J
Published by Prentice-Hall, 1977
ISBN 10: 0135561000 ISBN 13: 9780135561003
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hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_386597119

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