Evans, Joel R.; Berman, Barry Marketing

ISBN 13: 9780132426114

Marketing

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9780132426114: Marketing

Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans.

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Joel R. Evans and Barry Berman
ISBN 10: 0132426110 ISBN 13: 9780132426114
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Joel R. Evans, Barry Berman
Published by Prentice Hall College Div (1996)
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Evans, Joel R.; Berman, Barry
Published by Prentice Hall College Div (1996)
ISBN 10: 0132426110 ISBN 13: 9780132426114
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Book Description Prentice Hall College Div, 1996. Hardcover. Book Condition: New. book. Bookseller Inventory # 0132426110

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