Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans.
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Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801324261141.0
Book Description Prentice Hall College Div, 1996. Hardcover. Book Condition: New. 7 Sub. Bookseller Inventory # DADAX0132426110
Book Description Prentice Hall College Div, 1996. Hardcover. Book Condition: New. book. Bookseller Inventory # 0132426110