The Magazine: Everything You Need to Know to Make it in the Magazine Business - Softcover

Mogel, Leonard

Softcover

ISBN 10: 0135437024 ISBN 13: 9780135437025

Publisher: Prentice Hall, 1979

Synopsis

For 20 years this book has been in the forefront as the prime source of information on succeeding in the magazine business. Leonard Mogel shares his expertise gained from more than 35 years of magazine experience in this thoroughly revised and updated, full-color edition. It is an excellent primer for starting a magazine, and also provides the facts, figures, and concepts needed to enter and become successfully employed in the magazine business.

Features include:
*fundamentals of how to prepare a dummy issue and write a business plan;
*descriptions of job opportunities in the various phases of magazine publication; and
*candid interviews with industry leaders, as well as case histories of failures and successes.

Edition details

• Publisher: Prentice Hall
• Publication date: 1979
• Language: English
• ISBN 10: 0135437024
• ISBN 13: 9780135437025
• Binding: Paperback
• Number of pages: 192