Synopsis
An introduction to strategic management, this book incorporates three themes throughout each chapter: globalization, the natural environment and technology. It focuses on skill-building in all the major areas of strategy formulation, implementation and evaluation. In particular, it presents a skills-oriented approach to developing a mission statement, performing an external audit and conducting an internal assessment.
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Strategic Management
Published by
Prentice Hall College Div, 1997
ISBN 10: 013486011X
ISBN 13: 9780134860114
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Strategic Management
Published by
Prentice Hall College Div, 1997
ISBN 10: 013486011X
ISBN 13: 9780134860114
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Hardcover
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Strategic Management
Published by
Prentice Hall College Div, 1997
ISBN 10: 013486011X
ISBN 13: 9780134860114
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Strategic Management
Published by
Prentice Hall College Div, 1997
ISBN 10: 013486011X
ISBN 13: 9780134860114
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Hardcover
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Strategic Management
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Strategic Management
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Strategic Management
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