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Cases Version (Strategic Management: Concepts and Cases) - Softcover

 
9780132340144: Cases Version (Strategic Management: Concepts and Cases)

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Integrates academic theory with business practices in strategic management. Illustrating concepts with examples from progressive global organizations, the text features application-oriented cases. It draws insight from business disciplines as well as disciplines from the social sciences. Also available as "Strategic Management: Concepts and Cases" (0-13-228719-6)

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Wright, Peter L., Kroll, Mark J., Parnell, John A.
Published by Pearson College Div, 1996
ISBN 10: 0132340143 ISBN 13: 9780132340144
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