Principles of Marketing

4.06 avg rating
( 1,720 ratings by GoodReads )
 
9780133795028: Principles of Marketing

For Principles of Marketing courses that require a comprehensive text

Help students learn how to create customer value and engagement

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

Also available with MyMarketingLab
This title is also available with MyMarketingLab–an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Hands-on activities and exercises enable students to better understand and master course concepts, and the skills required to be successful marketers today.

NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133973107 / ISBN-13: 9780133973105. That package includes ISBN-10: 0133795020  / ISBN-13: 9780133795028 and ISBN-10: 0133862097 / ISBN-13: 9780133862096.

MyMarketingLab should only be purchased when required by an instructor.

"synopsis" may belong to another edition of this title.

About the Author:

As a team, Philip Kotler and Gary Armstrong provide a blend of skills uniquely suited to writing an introductory marketing text. Professor Kotler is one of the world’s leading authorities on marketing. Professor Armstrong is an award-winning teacher of undergraduate business students. Together they make the complex world of marketing practical, approachable, and enjoyable.¿

¿

Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He received his master’s degree at the University of Chicago and his Ph.D. at M.I.T., both in economics. Dr. Kotler is author of Marketing Management (Pearson), now in its fifteenth edition and the most widely used marketing text book in graduate schools of business worldwide. He has authored dozens of other successful books and has written more than 100 articles in leading journals. He is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article in the Journal of Marketing.

¿

Professor Kotler was named the first recipient of four major awards: the Distinguished Marketing Educator of the Year Award and the William L. Wilkie “Marketing for a Better World” Award, both given by the American Marketing Association; the Philip Kotler Award for Excellence in Health Care Marketing presented by the Academy for Health Care Services Marketing; and the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice. His numerous other major honors include the Sales and Marketing Executives International Marketing Educator of the Year Award; The European Association of Marketing Consultants and Trainers Marketing Excellence Award; the Charles Coolidge Parlin Marketing Research Award; and the Paul D. Converse Award, given by the American Marketing Association to honor “outstanding contributions to science in marketing.”¿ A recent Forbes survey ranks Professor Kotler in the top 10 of the world’s most influential business thinkers. And in a recent Financial Times poll of 1,000 senior executives across the world, Professor Kotler was ranked as the fourth “most influential business writer/guru” of the twenty-first century.

¿

Dr. Kotler has served as chairman of the College on Marketing of the Institute of Management Sciences, a director of the American Marketing Association, and a trustee of the Marketing Science Institute. He has consulted with many major U.S. and international companies in the areas of marketing strategy and planning, marketing organization, and international marketing. He has traveled and lectured extensively throughout Europe, Asia, and South America, advising companies and governments about global marketing practices and opportunities.

¿

Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. He holds undergraduate and masters degrees in business from Wayne State University in Detroit, and he received his Ph.D. in marketing from Northwestern University. Dr. Armstrong has contributed numerous articles to leading business journals. As a consultant and researcher, he has worked with many companies on marketing research, sales management, and marketing strategy.

¿

But Professor Armstrong’s first love has always been teaching. His long-held Blackwell Distinguished Professorship is the only permanent endowed professorship for distinguished undergraduate teaching at the University of North Carolina at Chapel Hill. He has been very active in the teaching and administration of Kenan-Flagler’s undergraduate program. His administrative posts have included Chair of Marketing, Associate Director of the Undergraduate Business Program, Director of the Business Honors Program, and many others. Through the years, he has worked closely with business student groups and has received several UNC campuswide and Business School teaching awards. He is the only repeat recipient of school’s highly regarded Award for Excellence in Undergraduate Teaching, which he received three times. Most recently, Professor Armstrong received the UNC Board of Governors Award for Excellence in Teaching, the highest teaching honor bestowed by the sixteen-campus University of North Carolina system.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Gary Armstrong; Philip T. Kotler
Published by Pearson (2015)
ISBN 10: 0133795020 ISBN 13: 9780133795028
New Soft cover Quantity Available: > 20
Seller
GREAT BOOKS DEAL
(TALLAHASSEE, FL, U.S.A.)
Rating
[?]

Book Description Pearson, 2015. Soft cover. Book Condition: New. Brand New; Softcover; Color Premium Edition. ISBN and Cover page may differ but similar contents as US edition. GET IT FAST in 3-5 business days by USPS/UPS with tracking number. Books printed in English. Ship to PO Box/APO/FPO address also. Customer satisfaction guaranteed. Bookseller Inventory # OM-1265

More Information About This Seller | Ask Bookseller a Question

Buy New
28.47
Convert Currency

Add to Basket

Shipping: 3.16
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

2.

Kotler, Philip; Armstrong, Gary
Published by Prentice Hall, U.S.A. (2015)
ISBN 10: 0133795020 ISBN 13: 9780133795028
New Hardcover Quantity Available: > 20
International Edition
Seller
ietext4u
(Puchong, SEL, Malaysia)
Rating
[?]

Book Description Prentice Hall, U.S.A., 2015. Hardcover. Book Condition: New. International Edition (illustrator). This is an International Edition. Brand New, Soft Cover, Paper Back and printed in English with a Different ISBN and Cover Image from the US Edition. Contents and Chapters are the same as the US Edition. Printed on High Quality Paper which is the same Paper Quality as the Original US Edition. Occasionally, international textbooks will have different exercises at the end of chapters. Some book may show some sales disclaimer word such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use in USA or Canada. We do not sell low-cost Indian version book. Shipping is 3-5 business days by DHL or FedEx. Bookseller Inventory # 9781292092485-1

More Information About This Seller | Ask Bookseller a Question

Buy New
23.93
Convert Currency

Add to Basket

Shipping: 12.02
From Malaysia to U.S.A.
Destination, Rates & Speeds

3.

Gary Armstrong, Philip Kotler
Published by Always Learning (PEARSON) (2016)
ISBN 10: 0133795020 ISBN 13: 9780133795028
New Soft cover Quantity Available: 5
International Edition
Seller
Prime Book Store
(Klang, SEL, Malaysia)
Rating
[?]

Book Description Always Learning (PEARSON), 2016. Soft cover. Book Condition: New. International Edition. BRAND NEW *** International Edition Softcover *** (accessories:N/A). Printed in English with same contents to the US edition but different ISBN # and Cover Image. Some of them are printed on high quality color Glossy Paper. Some books may show sales disclaimer word such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use in USA or Canada. Delivery usually takes 3-5 Working days (Expedited Service) or 5-8 working days (Express) with tracking number provided. We do NOT ship to PO Box, FPO and APO addresses. Any question, please send to " ask seller a question " We will reply you ASAP. Thank you & enjoy buying. Bookseller Inventory # 300384

More Information About This Seller | Ask Bookseller a Question

Buy New
24.76
Convert Currency

Add to Basket

Shipping: 12.02
From Malaysia to U.S.A.
Destination, Rates & Speeds

4.

Philip Kotler, Gary Armstrong
ISBN 10: 0133795020 ISBN 13: 9780133795028
New Paperback Quantity Available: 5
International Edition
Seller
LOCALBOOKS LLC
(BOLINGBROOK, IL, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. INTERNATIONAL EDITION, brand New, International/Global Edition, NOT LOOSE LEAF VERSION,NO SOLUTION MANUAL, NO CD, NO ACCESS CARD, Soft Cover/ Paper Back written in English, Different ISBN and Cover Image from US Edition; Sometimes, the title is different from US Edition, and the exercises and homework problem are in different orders or maybe completely different than the US edition, Please email us for confirmation. Some books may show some word such as Not for Sale or Restricted in US on the cover page. However, it is absolutely legal to use in USA, the book will be sent from IL or oversea warehouse based on the stock availability. book. Bookseller Inventory # 32223

More Information About This Seller | Ask Bookseller a Question

Buy New
37.13
Convert Currency

Add to Basket

Shipping: 8
Within U.S.A.
Destination, Rates & Speeds

5.

Kotler, Philip; Armstrong, Gary
Published by U.S.A.: Prentice Hall (2015)
ISBN 10: 0133795020 ISBN 13: 9780133795028
New Soft cover Quantity Available: 2
International Edition
Seller
usbookshops
(Odessa, TX, U.S.A.)
Rating
[?]

Book Description U.S.A.: Prentice Hall, 2015. Soft cover. Book Condition: New. International Edition. This is an International Edition. Brand New. Softcover/Paperback. Color Printed on High-Quality acid free paper. Get book in 2-4 days . Bookseller Inventory # 772

More Information About This Seller | Ask Bookseller a Question

Buy New
37.13
Convert Currency

Add to Basket

Shipping: 8.01
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

6.

Kotler, Philip; Armstrong, Gary
Published by Pearson Education (2014)
ISBN 10: 0133795020 ISBN 13: 9780133795028
New Soft cover Quantity Available: 2
International Edition
Seller
Dynamic bookstore
(Petaling jaya , SEL, Malaysia)
Rating
[?]

Book Description Pearson Education, 2014. Soft cover. Book Condition: New. This is ORIGINAL INTERNATIONAL EDITION! **PLEASE READ CAREFULLY BEFORE PURCHASING**! Brand New Original Soft Cover Edition. The main content in chapter has same content as US edition. ISBN and Cover design of international textbook are difference from US edition.Textbook wrapped in Tip Top Condition. Ship from Multiple Locations from Asia Countries. Shipping should take from 3-4 business days within US, Canada, UK, Australia, Japan, and Singapore and other EU countries for ship with EXPEDITE. We do not ship to PO BOX, APO, FPO! Please leave your phone no. for quickly delivery. Bookseller Inventory # 002543

More Information About This Seller | Ask Bookseller a Question

Buy New
37.14
Convert Currency

Add to Basket

Shipping: 8
From Malaysia to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

7.

Kotler, Philip; Armstrong, Gary
Published by Prentice Hall, U.S.A. (2015)
ISBN 10: 0133795020 ISBN 13: 9780133795028
New Soft cover Quantity Available: > 20
International Edition
Seller
unibooks
(Shah Alam, SEL, Malaysia)
Rating
[?]

Book Description Prentice Hall, U.S.A., 2015. Soft cover. Book Condition: New. International Edition (illustrator). 5th or later Edition. This Is An International Edition. Brand New, Soft Cover / Paper Back Textbook And Is Printed In English With A Different Isbn And Cover Image With Us Edition. The Photo And Isbn Of The Us Edition Is For Reference Only. The Content And Chapters Are Same As The Us Edition. Printed On High Quality Color Glossy Paper Which Is Same Paper Quality As Original Us Edition. Some Books May Show Some Sales Disclaimer Word Such As "Not For Sale Or Restricted In Us" On The Cover Page But It Is Absolutely Legal To Use In Usa Or Canada We Do Not Sell Low-Cost / Quality Indian Version Book. The Isbn Of The Actual Book On Sale Is Stated In The Bookseller Inventory #. Shipping Is 3-5 Working Days By Dhl Or Fedex With Tracking Number. We Do Not Ship To Po Box, Fpo And Apo Addresses. Bookseller Inventory # 9781292092485

More Information About This Seller | Ask Bookseller a Question

Buy New
37.14
Convert Currency

Add to Basket

Shipping: 12.82
From Malaysia to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

8.

Philip Kotler, Gary Armstrong
ISBN 10: 0133795020 ISBN 13: 9780133795028
New Quantity Available: 5
International Edition
Seller
firstbookstore
(New Delhi, India)
Rating
[?]

Book Description Book Condition: Brand New. Brand New Paperback International Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Bookseller Inventory # AIND-61307

More Information About This Seller | Ask Bookseller a Question

Buy New
52.72
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

9.

Philip Kotler and Gary Armstrong
ISBN 10: 0133795020 ISBN 13: 9780133795028
New Quantity Available: 1
International Edition
Seller
SnowWise
(Bangkok, -, Thailand)
Rating
[?]

Book Description Book Condition: Brand New. This is INTERNATIONAL EDITION, Brand New, 16 edition, , Color Printing, Softcover International Edition., High-Quality paper, Printed in English. Ships from multiple locations to WORLDWIDE customer. We CANNOT ship to APO/FPO/PO BOX address.3-5 BUSINESS DAYS EXPRESS SHIPPING VIA UPS / FEDEX/ DHL FOR USA, CANADA, EUROPE,ASIA AND AUSTRALIA CUSTOMER. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. Bookseller Inventory # 106356

More Information About This Seller | Ask Bookseller a Question

Buy New
40.17
Convert Currency

Add to Basket

Shipping: 15.22
From Thailand to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

10.

Philip Kotler and Gary Armstrong
ISBN 10: 0133795020 ISBN 13: 9780133795028
New Quantity Available: 1
International Edition
Seller
store5559
(Park Ridge, IL, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Brand New, 16 edition, , Color Printing, Softcover International Edition., GET IT FAST within 2-5 business days by UPS/DHL worldwide express with Tracking Number. Book is printed in English. NO PO Box, APO, FPO address. This is international edition. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # 6356

More Information About This Seller | Ask Bookseller a Question

Buy New
48.38
Convert Currency

Add to Basket

Shipping: 8.01
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book