Principles of Marketing Plus Mymarketinglab with Pearson Etext -- Access Card Package

 
9780133973105: Principles of Marketing Plus Mymarketinglab with Pearson Etext -- Access Card Package

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Kotler, Philip T, Armstrong, Gary
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ISBN 10: 0133973107 ISBN 13: 9780133973105
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Kotler, Philip^Armstrong, Gary
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Kotler, Philip; Gary Armstrong, Gary Armstrong
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Philip T Kotler, Gary Armstrong
Published by Pearson, United States (2015)
ISBN 10: 0133973107 ISBN 13: 9780133973105
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Book Description Pearson, United States, 2015. Book. Book Condition: New. 16th. 279 x 221 mm. Language: English . Brand New Book. NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson s MyLab Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson s MyLab Mastering products, you may also need a Course ID, which your instructor will provide. Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for Pearson s MyLab Mastering products may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase. For Principles of Marketing courses that require a comprehensive text This package includes MyMarketingLab(r) Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. Personalize learning with MyMarketingLab MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Hands-on activities and exercises enable students to better understand and master course concepts, and the skills required to be successful marketers today. 0133973107 / 9780133973105 Principles of Marketing Plus MyMarketingLab with Pearson eText -- Access Card Package, 16/e Package consists of: 0133795020 / 9780133795028 Principles of Marketing, 16/e 0133862097 / 9780133862096 MyMarketingLab with Pearson eText - Access Card - for Principles of Marketing. Bookseller Inventory # AAC9780133973105

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Philip T Kotler, Gary Armstrong
Published by Pearson, United States (2015)
ISBN 10: 0133973107 ISBN 13: 9780133973105
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Book Description Pearson, United States, 2015. Book. Book Condition: New. 16th. 279 x 221 mm. Language: English . Brand New Book. NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson s MyLab Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson s MyLab Mastering products, you may also need a Course ID, which your instructor will provide. Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for Pearson s MyLab Mastering products may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase. For Principles of Marketing courses that require a comprehensive text This package includes MyMarketingLab(r) Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. Personalize learning with MyMarketingLab MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Hands-on activities and exercises enable students to better understand and master course concepts, and the skills required to be successful marketers today. 0133973107 / 9780133973105 Principles of Marketing Plus MyMarketingLab with Pearson eText -- Access Card Package, 16/e Package consists of: 0133795020 / 9780133795028 Principles of Marketing, 16/e 0133862097 / 9780133862096 MyMarketingLab with Pearson eText - Access Card - for Principles of Marketing. Bookseller Inventory # AAC9780133973105

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Kotler, Philip
Published by PRENTICE HALL (2015)
ISBN 10: 0133973107 ISBN 13: 9780133973105
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Book Description PRENTICE HALL, 2015. HRD. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # IB-9780133973105

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Kotler, Philip
Published by PRENTICE HALL (2015)
ISBN 10: 0133973107 ISBN 13: 9780133973105
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Book Description PRENTICE HALL, 2015. HRD. Book Condition: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # IB-9780133973105

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Kotler, Philip; Armstrong, Gary
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Book Description Prentice Hall, 2015. Hardcover. Book Condition: New. book. Bookseller Inventory # 0133973107

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Philip Kotler, Gary Armstrong
Published by Prentice Hall 2015-04-12 (2015)
ISBN 10: 0133973107 ISBN 13: 9780133973105
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Book Description Prentice Hall 2015-04-12, 2015. multimedia item. Book Condition: New. Bookseller Inventory # 9780133973105

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Kotler, Philip T.
Published by Pearson (2015)
ISBN 10: 0133973107 ISBN 13: 9780133973105
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