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Synopsis
A practical and innovative two colour guide to marketing decision-making and the development of a marketing strategy, which takes an interdisciplinary approach. The coverage is global, topical and focused to exclude abstract theorising.
Instructor's Manual (0-13-262247-5).
"synopsis" may belong to another edition of this title.
About the Author
Peter Doyle, MBA, PhD, is Professor of Marketing and Strategic Management at the University of Warwick, where he heads both the executive and MBA programmes. He is one of the world's leading academics and an experienced consultant on marketing and strategy.
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Marketing Management & Strategy
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Marketing Management and Strategy
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Paperback. Condition: Very Good. Marketing Management and Strategy This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780132622394
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Marketing Management and Strategy
Seller: Bahamut Media, Reading, United Kingdom
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780132622394
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Marketing Management and Strategy
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. 2nd Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP12469044
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Marketing Management & Strategy
Published by
Financial Times/ Prentice Hall, 1998
ISBN 10: 0132622394
ISBN 13: 9780132622394
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780132622394. Seller Inventory # 9611125
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Marketing Management & Strategy
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780132622394. Seller Inventory # 9611124
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Marketing Management & Strategy
Published by
Financial Times/ Prentice Hall, 1998
ISBN 10: 0132622394
ISBN 13: 9780132622394
Used
Softcover
Seller: Ammareal, Morangis, France
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Softcover. Condition: Bon. Salissures sur la tranche. Edition 1998. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Stains on the edge. Edition 1998. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # C-985-674
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MARKETING MANAGEMENT AND STRATEGY SECOND EDITION
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Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Seller Inventory # ABEJUNE24-60546
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Marketing Management and Strategy (2nd Edition)
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Brand new book. Fast ship. Please provide full street address as we are not able to ship toPOboxaddress. Seller Inventory # SHUB60546
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Marketing Management and Strategy (2nd Edition)
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Paperback. Condition: Like New. Like New. book. Seller Inventory # ERICA78701326223946
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