Providing a practical guide to marketing decision-making and to developing marketing strategy, this text focuses on the issues of most concern to senior executives. The role of marketing in the modern organization is explored through a review of important concepts and techniques that managers need in order to analyze today's markets and capitalize on emerging opportunities. The reader is shown how to develop a marketing orientation in the organization and how this affects profit, growth and security. The development and implementation of marketing strategy through effective product, pricing and distribution, communications and service policies is then examined.
"synopsis" may belong to another edition of this title.
Book Description Allyn and Bacon, 1994. Paperback. Book Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Bookseller Inventory # CHL1037174
Book Description Prentice Hall. Paperback. Book Condition: Good. Ex-Library Book - will contain Library Markings. This book has a light amount of wear to the pages, cover and binding. Bookseller Inventory # G0130653500I3N10
Book Description Allyn & Bacon 01/01/1994, 1994. Book Condition: used-good. - GREAT BOOK IN GOOD OR BETTER CONDITION, NORMALLY SENT SAME DAY FROM WAREHOUSE. Bookseller Inventory # 7719-9780130653505
Book Description Allyn & Bacon 01/01/1994, 1994. Book Condition: Good. This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Bookseller Inventory # 9053-9780130653505
Book Description Allyn & Bacon 01/01/1994, 1994. Book Condition: Good. Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Bookseller Inventory # 9053-9780130653505
Book Description Allyn & Bacon, 1994. Paperback. Book Condition: Good. Sent from the UK within 24 hours. EXPEDITED UK DELIVERY AVAILABLE. Bookseller Inventory # BBI2312544
Book Description Paperback. Book Condition: Good. Bookseller Inventory # TT01264221B
Book Description Paperback. Book Condition: Good. Bookseller Inventory # PL00239011B
Book Description Allyn & Bacon, 1994. Book Condition: Fair. This book has soft covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy. Bookseller Inventory # 3678534
Book Description Prentice Hall International, 1994. Paperback. Book Condition: Very Good. In VERY GOOD general condition, with some signs of previous use. Dispatched from the UK daily Another Croaking bargain from the Frog !!!. Bookseller Inventory # mon0001424261