Intended as the primary textbook for the foundational public relations principles course and for a stand-alone public relations theory and practices course in communications and business programs.
Effective Public Relations has defined public relations theory and practice, schooled its practitioners, and served as a reference for those in the calling for more than five decades. The first edition of Scott M. Cutlip and Allen H. Center's revolutionary book in 1952 made public relations an acceptable subject of academic study. Their ideas and ambitions for the field still serve as beacons leading the field in the 21st century. This updated ninth edition continues the trend of excellence and will introduce yet another generation of practitioners worldwide to this important profession of Public Relations."synopsis" may belong to another edition of this title.
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Destination, rates & speedsSeller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. 5th. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP92510099
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Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Very Good. 5th. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 16174445-6
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Seller: BookHolders, Towson, MD, U.S.A.
Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: fifth ] Publisher: Prentice Hall Pub Date: 1/1/1978 Binding: Hardcover Pages: 612 fifth edition. Seller Inventory # 5729032
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Seller: BookHolders, Towson, MD, U.S.A.
Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: SOME ] [ Edition: fifth ] Publisher: Prentice Hall Pub Date: 1/1/1978 Binding: Hardcover Pages: 612 fifth edition. Seller Inventory # 6933055
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Seller: Jenson Books Inc, Logan, UT, U.S.A.
paperback. Condition: Good. This item shows signs of wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact , but may have aesthetic issues such as small tears, bends, scratches, and scuffs. Spine may also show signs of wear. Pages may include some notes and highlighting. May include "From the library of" labels. Satisfaction Guaranteed. Seller Inventory # 4BQWN8004ZIT_ns
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