Intended as the primary textbook for the foundational public relations principles course and for a stand-alone public relations theory and practices course in communications and business programs.
Effective Public Relations
has defined public relations theory and practice, schooled its practitioners, and served as a reference for those in the calling for more than five decades. The first edition of Scott M. Cutlip and Allen H. Center's revolutionary book in 1952 made public relations an acceptable subject of academic study. Their ideas and ambitions for the field still serve as beacons leading the field in the 21st century. This updated ninth edition continues the trend of excellence and will introduce yet another generation of practitioners worldwide to this important profession of Public Relations.
"synopsis" may belong to another edition of this title.
This edition provides an introduction to the theory and practice of public relations. It aims to outline the conceptual framework for understanding the concepts, origins, principles and theories underpinning this professional practice.Product Description:
A classic bestseller that applies principles and PR philosophy to specific areas of practices and provides solid treatment of public relations law.
"About this title" may belong to another edition of this title.
Book Description Prentice Hall, 1994. Hardcover. Book Condition: New. book. Bookseller Inventory # 132450100