Effective Public Relations

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9780132450102: Effective Public Relations

This edition provides an introduction to the theory and practice of public relations. It aims to outline the conceptual framework for understanding the concepts, origins, principles and theories underpinning this professional practice.

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A classic bestseller that applies principles and PR philosophy to specific areas of practices and provides solid treatment of public relations law.

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Cutlip, Scott M.; Center, Allen H.; Broom, Glen M.
Published by Prentice Hall (1994)
ISBN 10: 0132450100 ISBN 13: 9780132450102
New Hardcover Quantity Available: 1
Irish Booksellers
(Rumford, ME, U.S.A.)

Book Description Prentice Hall, 1994. Hardcover. Book Condition: New. book. Bookseller Inventory # 0132450100

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