This edition provides an introduction to the theory and practice of public relations. It aims to outline the conceptual framework for understanding the concepts, origins, principles and theories underpinning this professional practice.
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A classic bestseller that applies principles and PR philosophy to specific areas of practices and provides solid treatment of public relations law.
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Book Description Prentice Hall, 1994. Hardcover. Book Condition: New. book. Bookseller Inventory # 0132450100