Aimed at students of business management and also at practising managers, this series covers the five main areas of - marketing, finance, personnel, production and operations, and language reference. Each of the four management books is based around those areas essential for learners who need to develop their knowledge of management principles and practices, together with business communication skills. All the management books draw on mainstream management texts used for teaching and on course throughout the world. The book covers: the role of marketing; analysis of market opportunities; buyer behaviour and market segmentation; product development and management; pricing; placing; promotion; and international marketing.
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Softcover. Condition: Très bon. Ancien livre de bibliothèque. Edition 1992. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 1992. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-949-978
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Seller: Versandantiquariat Ingo Lutter, Buchholz, Germany
Taschenbuch. Buch hat leichte Gebrauchs spuren (Lese spuren) Kanten leicht bestoßen 102 Englisch 400g. Seller Inventory # 55228
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Seller: Better World Books Ltd, Dunfermline, United Kingdom
Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 41484103-75
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Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-V-020-01753
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Taschenbuch. Condition: Gut. 200 Seiten ex Library Book / aus einer wissenschaftlichen Bibliothek Sprache: Englisch Gewicht in Gramm: 282. Seller Inventory # 311525
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Condition: Sehr gut. Zustand: Sehr gut - Gepflegter, sauberer Zustand. Außen: verschmutzt. Innen: Seiten vergilbt. | Seiten: 200 | Sprache: Englisch | Produktart: Bücher. Seller Inventory # 1149785/2
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Paperback. Condition: Like New. Like New. book. Seller Inventory # D7F0-4-M-0130934690-5
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