For introductory courses in Consumer Behaviour or Consumer Psychology at colleges and universities. Also used in MBA courses.
Using a lively writing style, examples that relate directly to students as consumers, and cutting-edge research, this critical examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
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'An excellent extension of a first-rate consumer behaviour text for the European market. The authors have excelled themselves in both coverage and treatment. I would recommend it to students of consumer behaviour at all levels'
Professor Gordon R.Foxall
University of Wales
'Finally! A textbook that focuses on the diversity of European consumption culture. To be strongly recommended to all who want to increase their understanding of consumer behaviour beyond the traditional approaches and the American marketplace.'
Dr Suzanne C.Beckmann
Copenhagen Business SchoolReview:
This textbook provides a comprehensive introduction to consumer behaviour. Its focus is on how consumer behaviour research and concepts can inform and be applied to strategic marketing issues. It highlights the diversity of European values, popular culture, lifestyles, and consumption. This second edition has been completely revised and updated and is supported by Websites for both students and lecturers (with downloadable Instructor's Manual and PowerPoint presentations)
Vol. 26, Issue 1, Journal of Consumer Policy.
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Book Description Prentice Hall Canada, 2001. Hardcover. Book Condition: New. book. Bookseller Inventory # 130890596
Book Description Prentice Hall Canada, 2001. Hardcover. Book Condition: New. book. Bookseller Inventory # 0130890596