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Reputation Management Revised Edition: Revised Edition (Management Extra) - Softcover

 
9780080557427: Reputation Management Revised Edition: Revised Edition (Management Extra)

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This book provides a clear insight into the meanings that people attach to popular notions such as reputation, image, brand, public relations (PR) and corporate governance. It explains how organisations use reputation and image to create competitive advantage and how to manage situations where the corporate reputation is at risk. It also explores the role that the manager plays in building and managing the business reputation and image both inside and outside the organisation.

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By Elearn, Elearn training company

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Published by Routledge, 2008
ISBN 10: 0080557422 ISBN 13: 9780080557427
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Kartoniert / Broschiert. Condition: New. By Elearn, Elearn training companyThis book provides a clear insight into the meanings that people attach to popular notions such as reputation, image, brand, public relations (PR) and corporate governance. It explains how organisations use reput. Seller Inventory # 897388591

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Published by Taylor & Francis Sep 2008, 2008
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Taschenbuch. Condition: Neu. Neuware - This book provides a clear insight into the meanings that people attach to popular notions such as reputation, image, brand, public relations (PR) and corporate governance. It explains how organisations use reputation and image to create competitive advantage and how to manage situations where the corporate reputation is at risk. It also explores the role that the manager plays in building and managing the business reputation and image both inside and outside the organisation. Seller Inventory # 9780080557427

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