Managing Markets and Customers: Revised Edition (Management Extra)

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9780080557397: Managing Markets and Customers: Revised Edition (Management Extra)

More and more managers are looking for customer focus to help fight the pressures of rising costs, global competition and falling sales. But it's not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean, more focused and more successful.

Managing Customers and Markets explores what market orientation means and the key things you need to be able to do as a manager to make a difference.

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Book Description:

New exciting and flexible approach to management development

From the Back Cover:

Stuck for ideas, inspiration or just want to work differently? Management Extra brings all the best management thinking together in one package. The books are practical and well structured to provide an in depth treatment of these management topics.

Titles in the series:
* Business Environment
* Change Management
* Development for High Performance
* Effective Communications
* Financial Management
* Information and Knowledge Management
* Leadership and Management in Organisations
* Leading Teams
* Making Sense of Data and Information
* Managing Markets and Customers
* Managing for Results
* Managing Health, Safety and Working Environment
* Managing Legal and Ethical Principles
* Managing Yourself
* Positive Working Relationships
* Project Management
* Quality and Operations Management
* Reaching Your Goals Through Innovation
* Recruitment and Selection
* Reputation Management

The series fuses key theories and concepts with applied activities to help managers examine how they work in practice. The books are created with individuals in mind. They are designed to help you improve your management
skills. Management Extra can also be used in conjunction with management programmes of study aligned to standards.

Each of the books has case studies, self assessments and activities all underpinned by knowledge and understanding of the frameworks and techniques required to improve performance. Management Extra provides managers and trainers with a handbook for action and development.

"You found it - what a find! A practical resource packed with all the relevant theory and suggested activities to support your professional development. An essential resource to have at your fingertips, jump in and enjoy."
--Russell Jeans, Learning and Development Manager,
ntl

"All the essential concepts are here, presented in an easily digestible format with lots of up to date case studies and
references - but, most importantly, with plenty of thought provoking activities and self-diagnostic exercises to make the learning personal and transferable."
--Peter Manning, Head of Training & Development, News International Newspapers Ltd

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