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Synopsis
More and more managers are looking for customer focus to help fight the pressures of rising costs, global competition and falling sales. But it's not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean, more focused and more successful.
Managing Customers and Markets explores what market orientation means and the key things you need to be able to do as a manager to make a difference.
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By Elearn, Elearn training company
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Managing Markets and Customers: Revised Edition
Published by
Taylor & Francis Ltd, 2009
ISBN 10: 0080557392
ISBN 13: 9780080557397
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Managing Markets and Customers: Revised Edition
Published by
Taylor & Francis Ltd, 2009
ISBN 10: 0080557392
ISBN 13: 9780080557397
New
Paperback / softback
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
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Managing Markets and Customers
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Managing Markets and Customers
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Managing Markets and Customers: Revised Edition (Management Extra)
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Managing Markets and Customers: Revised Edition
Published by
Elsevier Science & Technology, 2009
ISBN 10: 0080557392
ISBN 13: 9780080557397
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Managing Markets and Customers Revised Edition
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Managing Markets and Customers: Revised Edition (Management Extra)
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Managing Markets and Customers
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