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Micro-Clusters and Networks: The Growth of Tourism (Routledge Advances in Tourism) - Hardcover

Michael, Ewen

 
9780080450964: Micro-Clusters and Networks: The Growth of Tourism (Routledge Advances in Tourism)
Hardcover
ISBN 10: 0080450962 ISBN 13: 9780080450964
Publisher: Routledge, 2006

Synopsis

This book introduces a new approach to the analysis and management of growth in small tourism markets for regional and rural locations. It recognizes from the outset that the vast bulk of the tourism industry’s product is delivered by small business enterprises and that many of these are located outside of metropolitan areas. Its central premise is that a myriad of small-scale clusters can provide an effective means to establish a local competitive advantage in tourism activities based on the resources of existing communities. The book brings together contemporary views of the potential of clustering theory to promote development in micro-markets, within the paradigm of competition, to create a new framework for regional development that might serve to enhance the growth of small-scale tourism destinations. Microclusters and Networks provides a theoretical explanation of how and why micro-clusters come about, with chapters by specialist authors to illustrate examples of their practice in the real world; but it goes further to demonstrate not only why they work but also how community members interact to form successful clusters. The incorporation of networking theory provides the means to explain the role of local community interaction in delivering successful social outcomes. The analysis that is provided clearly has applications for many industries beyond the development of rural and regional tourism destinations.

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About the Author

La Trobe University, Victoria, Australia, Ewen J. Michael, Laila Gibson, C. Michael Hall, Paul Lynch, Richard Mitchell, Alison Morrison, Chrissy Schreiber
Karlstad University, Karlstad, Sweden,
Otaga University, Dunedin, New Zealand,
Strathclyde University, Glasgow, Scotland,
Otaga University, Dunedin, New Zealand,
Strathclyde University, Glasgow, Scotland,
Otaga University, Dunedin, New Zealand

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2006
Language
English
ISBN 10 
0080450962
ISBN 13 
9780080450964
Binding
Hardcover
Edition number
1
Number of pages
204