Quantitative Methods for Business Management - Softcover

Dewhurst, Frank

Softcover

ISBN 10: 0077098056 ISBN 13: 9780077098056

Publisher: McGraw-Hill Education / Europe, Middle East & Africa, 2002

Synopsis

This book offers a complete introductory course in Quantitative Methods, providing students with a thorough grounding in the numerical tools and techniques that are relevant to real-world business applications. Through extensive experience in teaching QM to students of all abilities, the author has developed a coherent, step-by-step methodology that leads by example, helping students both to learn and to apply quantitative methods.

About this title

From the Publisher:

Leading by example: Each explanation of a new technique is accompanied by several worked examples, which demonstrate the how the calculation is performed. These are designed to show students how to work out the mathematical process, and how to apply seemingly complex or abstract techniques to a relevant business problem.
Learning through exercises: Students can then work through the text checking their understanding in the many end-of-section exercises interspersed in the text. Case studies also conclude each part, which test students' ability to combine a number of maths techniques, and familiarise them with real-life business decisions. Solutions to a number of the exercises are provided on the CD-ROM accompanying the book, in order for students to monitor their own progress.
Accessibility: The Foundations section of the text begins with the most fundamental techniques of elementary arithmetic and algebra for students who need to refresh their memory of basic maths. Its straightforward and clear approach encourages even the most inexperienced mathematician to then progress confidently through the later sections, applying statistics, probability and maths to business.
Flexibility: The text covers a broad range of techniques suitable for most syllabi in QM for business, management, finance or similar degree programmes. The flexible topic flow, whereby material is delivered in short, self-contained sections, allows the lecturer the flexibility to combine a choice of topics that can be tailored to suit his or her module.
Supportive pedagogy: The text has been designed to be as helpful and clear as possible, particularly to aid students apprehensive about maths. Section prerequisites explain what the student should have mastered before they start each new topic, which helps to link topics and techniques together. Objectives then tell them what they should understand when they have completed the section and a summary and key point box help to reinforce and clarify the most important rules in each chapter. Innovative signpost references in the margin of the text enable students to navigate through the book, so that they can troubleshoot when they don't understand, and go back to recap appropriate concepts covered earlier in the text.
Integration of Microsoft Excel: The text also introduces students to Microsoft Excel, as the most widely used spreadsheet tool for business, and demonstrates through examples and tips how to conduct accurate spreadsheet calculations. Margin references in the text direct students to Microsoft Excel worksheets on the accompanying CD-ROM, where they can manipulate the data and master the program.

About the Author:

Frank Dewhurst is Senior Lecturer in Decision Sciences and Operational Research at the Manchester Business School. His main research and teaching interests lie in the integration, development and application of Operational Research and Information Technology methodologies to support decision-making. In addition to his extensive experience in teaching in further and higher education, the author has acted as a consultant to numerous public and private sector organisations.

About this edition

• Publisher: McGraw-Hill Education / Europe, Middle East & Africa
• Publication date: 2002
• ISBN 10: 0077098056
• ISBN 13: 9780077098056
• Binding: Paperback
• Number of pages: 552