Product Type
Condition
Binding
Collectible Attributes
Seller Location
Seller Rating
Published by McGraw-Hill Education - Europe, United Kingdom, London, 1995
ISBN 10: 0077079507ISBN 13: 9780077079505
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. This guide explains how to retain satisfied customers through the application of TQM principles to database marketing techniques. The theory is backed up with case studies from some of the best and biggest companies. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by McGraw-Hill Education - Europe, United Kingdom, London
ISBN 10: 0077090845ISBN 13: 9780077090845
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. Two out of three professionals are employed as service providers, yet management and marketing techniques are mostly set up for the manufacturing industry. This text highlights the growing awareness of service companies that there is a distinction between service and manufacturing marketing. Communicating the benefits of a service is very different from marketing a tangible product and this text offers the necessary practical skills, strategies and guidance to effectively market a service. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by McGraw-Hill Education - Europe, United Kingdom, London, 1992
ISBN 10: 0077076893ISBN 13: 9780077076894
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.
Published by McGraw-Hill Education - Europe, United Kingdom, London
ISBN 10: 0077091779ISBN 13: 9780077091774
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. A look at how to best to tackle people problems at work - appropriate for any situation where people work together. The book is aimed at anyone who routinely deals with people problems, and is flexible and honest enough to use these applications on themselves as well as colleagues. This book is about positive action, setting the scene by providing a definitive selection of problem-solving skills, such as tools for dealing with problems you might create for others, and aiming to help staff deal with their own problems. It provides clarification on what is termed as a people problem and what is meant by dealing with an issue. Divided into three parts, Part One examines basic skills and ideas for problem solving, reviews current problem strategies and discusses people's experiences and reactions to work-related situations. Part Two reflects the framework for a problem-solving interview and the range of skills required, and Part Three features wider issues that may arise in the organizational context and also refinements to problem-solving. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by McGraw-Hill Education - Europe, United Kingdom, London, 1992
ISBN 10: 0077076850ISBN 13: 9780077076856
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. This practical guide aims to show the reader the strengths and benefits of the client-centred approach. Using a range of case studies and examples, the book: features complete checklists and a usable framework for implementation; shows how to diagnose problems; provides advice on developing consulting skills; and suggests how to help clients be committed to change. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by McGraw-Hill Education - Europe, United Kingdom, London, 1996
ISBN 10: 007709283XISBN 13: 9780077092832
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. Identifying seven keys to successful business planning, this text guides the reader through the seven practical steps to producing and implementing their own plan. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by McGraw-Hill Education - Europe, United Kingdom, London, 1996
ISBN 10: 0070074771ISBN 13: 9780070074774
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by McGraw-Hill Education - Europe, United Kingdom, London, 1992
ISBN 10: 0077075722ISBN 13: 9780077075729
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Good. Managing human resources and its problems is also a matter of dealing with business issues and the effect of these issues. Managers and trainers need strategies that will enable them to provide practical solutions to a variety of problems. This book provides these strategies through concentrating on defining and measuring competence. There is also an analysis and exploration of psychometrics, detailing the methods used and their relevance to existing problems. This book reviews the competency assessment techniques involved and the implementation of these techniques, and also discusses allied issues such as coordinating and resourcing their application. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
Published by McGraw-Hill Education - Europe, United Kingdom, London, 1996
ISBN 10: 0071140530ISBN 13: 9780071140539
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. A comprehensive coverage of financial theory with analysis and applications. Students are taught to solve problems and learn how and why companies and management act in the way they do. Controversial issues are covered, and this fifth edition has been updated and basic materials streamlined. There is increased coverage of the procedures for estimating the cost of capital - the discounted cash flow model, capital asset pricing model, and arbitrage pricing model. Estimates are included from a variety of industries such as oil, pharmaceutical and gas and electric, and there is expanded coverage of risk management and techniques and the use and misuse of derivatives. End of chapter quizzes and problems have been updated and increased to test students knowledge and supplement packages have been expanded. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by McGraw-Hill Education - Europe, United Kingdom, London, 1990
ISBN 10: 0070841594ISBN 13: 9780070841598
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. This book adopts an analytical approach to the functions and problems or retail marketing management. It is written in two parts: part one follows the progression through the logical states of planning marketing strategy, and part two examines seven major elements in the retail marketing mix. In addition to a discussion of the creative inputs of retail marketing, the text also advocates a scientific approach to the strategies and functions of the subject. Current and emerging techniques are analysed, and a framework for the effective analysis of management problems are then developed. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by McGraw-Hill Education - Europe, United Kingdom, London, 1996
ISBN 10: 0077092430ISBN 13: 9780077092436
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. The primary aim of this book is to increase the awareness which readers have of Information Systems (IS) and Information Technology (IT) and the role it can play in increasing organisational effectiveness and enabling organisational transformation. This involves capitalising on the many opportunities presented to the organisation by IT, while at the same time avoiding the risks of narrowly conceived, technology-led adoption .The book identifies the requirements for, and characteristics of, the transformed organisation. It specifically relates the potential of IS/IT to these characteristics. Also, it provides an evaluation of some indicative information technologies and finally it examines the implications of transformation for IS/IT strategy and the IS function itself. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by McGraw-Hill Education - Europe, United Kingdom, London, 2005
ISBN 10: 0071116354ISBN 13: 9780071116350
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. This book is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings and simulations, or who offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by McGraw-Hill Education - Europe, United Kingdom, London, 2000
ISBN 10: 0077095359ISBN 13: 9780077095352
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. A concise, practical and contemporary introduction to the core concepts and issues of OB, which adopts the traditional micro to macro structure: individual - group or team- organisation. The treatment of the subject is balanced between a management and psychological perspective, reflecting the authors different backgrounds, and is pedagogically-enhanced with integrated illustrative examples, text-end case studies and assessment material. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by McGraw-Hill Education - Europe, United Kingdom, London, 2001
ISBN 10: 0071124586ISBN 13: 9780071124584
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. This work covers gyno-oncology as well as the management of the surgical patient for a total treatment approach. It is in an easy to retrieve outline format. The book is of proven reliability - written by the faculty and used by residents of the University of Texas Medical Branch. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by McGraw-Hill Education - Europe, United Kingdom, London, 1995
ISBN 10: 0070691894ISBN 13: 9780070691896
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. This guide shows people facing unemployment mid-career or later how to read the situation, develop a healthy perspective, capitalize on their strengths, strengthen their weaknesses and get a job. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by McGraw-Hill Education - Europe, United Kingdom, London, 1995
ISBN 10: 0077091302ISBN 13: 9780077091309
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. This study aims to look beyond the hype of the learning organization and how to implement it. It questions the fundamental meaning of organizational learning and explores how and why organizations have implemented it. Analogies, case studies, self development activities as well as illustrative examples from other companies are included. The individual and the process of organizational learning are linked together with additional self-development exercises and case studies. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by McGraw-Hill Education - Europe, United Kingdom, London
ISBN 10: 0070841721ISBN 13: 9780070841727
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.
Published by McGraw-Hill Education - Europe, United Kingdom, London, 1992
ISBN 10: 007707422XISBN 13: 9780077074227
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. Considers how micro- and macroeconomic theory can help in better understanding the process and the consequences of European integration. It is suitable for second and third year undergraduates studying economics and following a course in the economics of the EC. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by McGraw-Hill Education - Europe, United Kingdom, London, 1991
ISBN 10: 0077072448ISBN 13: 9780077072445
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. Addresses the concept of open systems which envisages a situation in which all kinds of computer systems can communicate with each other. The book begins by examining general problems and goes on to explore the technical means for achieving such an all-embracing network. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by McGraw-Hill Education - Europe, United Kingdom, London, 1995
ISBN 10: 0077090519ISBN 13: 9780077090517
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Good. This text offers advice and strategies on all personnel issues related to the implementation of quality initiatives. It provides case studies from real organizations of the strategies currently in practice. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
Published by McGraw-Hill Education - Europe, United Kingdom, London, 1990
ISBN 10: 0077073088ISBN 13: 9780077073084
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. Aims to illustrate the potential the 55+ market offers. The text analyzes the market, studies demographic trends, examines international markets and explores the best areas in travel, leisure, property, finance, fast moving consumer goods, health and provides statistical information. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by McGraw-Hill Education - Europe, United Kingdom, London, 1998
ISBN 10: 0077094433ISBN 13: 9780077094430
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. The first edition focused on the principles of communication and their application to networks and the business environment. This new edition has been extensively updated to include more information about the Internet and its protocols, more modern networking technologies and an introduction to design aspects of networks. It is designed to be used as a single course (module) which will give students the basic knowledge to understand communications and networks in a business setting. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by McGraw-Hill Education - Europe, United Kingdom, London, 1996
ISBN 10: 007709039XISBN 13: 9780077090395
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. This book embodies the belief that quality matters to the software developer and that the construction of an effective quality management system is one practical way to bring quality disciplines to bear on software development activities. ISO9001 with ISO9000-3 provides a specification for a QMS which addresses the software specific areas as well as those relevent to all industries. This book makes ISO9001 and ISO9000-3 accessible and relevant to software specialists while recognizing the very real deficiences of these documents. Two major issues of concern are addressed: measurement, which is the basic core of continuous improvement mechanisms; iterative and incremental techniques, which are becoming increasingly common. We can also see how these areas can be integrated into a development environment without threatening the quality culture of the organization. The book includes: practical guidance on the use and interpretation of ISO9001 and ISO9000-3 in a software development environment; focus on the importance of measurement with practical guidance on measurement methods; consideration of iterative and incremental development approaches; evaluation of the impact of rapid application development and object oriented development on a quality management system based on ISO9000-3. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by McGraw-Hill Education - Europe, United Kingdom, London
ISBN 10: 0077074335ISBN 13: 9780077074333
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. A problem in learning a new programming language is the detail that needs to be understood before a program can be written. This book studies a simple C program, to familiarize the reader with high-level language. The book is organized so that readers follow the text by trying out program examples as they are introduced, therefore encouraging a growing awareness in the topic. Features of the text are a tutorial, self-study style, information on the most commonly used commercial debuggers and conversion from other languages to C. It is aimed at undergraduates of software engineering and computing degrees. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by McGraw-Hill Education - Europe, United Kingdom, London
ISBN 10: 0077075544ISBN 13: 9780077075545
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. In the current climate of restricted growth, it becomes all the more necessary to ensure the effective career development of all staff. This book attempts to bring a fresh approach to the problems that face trainers and presonnel managers in dealing with the career needs of their staff. This book also covers the important areas of staff education and training, effective career development and the way organizational strategies affect these - all within a practical framework of studies. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by McGraw-Hill Education - Europe, United Kingdom, London, 1998
ISBN 10: 0077091213ISBN 13: 9780077091217
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. This book provides a wide understanding of the dynamic process of change and competition created by the European Union and their effect on contemporary Europe. Part 1 starts with basic information of the fifteen EU member states then goes on to cover the concept of '||'''Europe without frontiers'||''' in depth as well as the main community policies. Part 2 explains how Europe'||'''s industrial structure is adjusting to the new environment. The reactions of Western European, American and Japanese firms to the new challenges are described; business operations and management functions are reviewed within a European context. Part 3 considers recent trends towards globalization of competition, the development of strategic alliances, the greening of business and then goes on to discuss the changing role of women in business and makes a comparative study of the role of EU women in Western and Eastern Europe. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by McGraw-Hill Education - Europe, United Kingdom, London, 1900
ISBN 10: 0077079248ISBN 13: 9780077079246
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. Designed to assist in the setting up of quality assurance practices in the workplace. This book gives advice on how to write procedures; how to gain ISO 9001 certification; what the impact of CASE technology is on a quality system and how to ensure staff accept the new quality system. Assuming that your organization has a non-existent QA system, this book describes how an efficient and workable quality system can be built up from standards, procedures and guidelines in an accessible and interesting way. Also included is a checklist of questions, which enables readers to determine the strengths and weaknesses of their current quality system; detailed discussion of the quality documentation required for all project activities ranging from project planning to acceptance testing and a full examination of the process of ensuring high quality in the human-computer interface. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by McGraw-Hill Education - Europe, United Kingdom, London, 1995
ISBN 10: 0077079647ISBN 13: 9780077079642
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. Even today, in a very much marketing orientated business world, there is still a great deal of knowledge required concerning how all the different components of the area relate. It is crucial that managers beyond the marketing department understand the significance of the following: are the means of communicating more important than the actual commodity? Will the same marketing strategy work for another product with equal success? This is a practical guide to marketing, aimed specifically at those outside the marketing department. The reader is guided through every aspect of marketing, supported by exercises at the end of each chapter. These follow-up sessions encourage the reader to seek those ideas applicable to them. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by McGraw-Hill Education - Europe, United Kingdom, London, 1989
ISBN 10: 0071007903ISBN 13: 9780071007900
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by McGraw-Hill Education - Europe, United Kingdom, London, 1993
ISBN 10: 0077077318ISBN 13: 9780077077310
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. This text is designed to provide students of buisness and accounting with the quantitative techniques and applications required for their studies. It is also suitable for students studying for ACCA or CIMA qualifications. A comprehensive text, it contains clear explanations of each topic with exercises throughout to test students comprehension. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.