Valuing Your Customers: Quality Database Marketing (Quality in Action Series)

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9780077079505: Valuing Your Customers: Quality Database Marketing (Quality in Action Series)

This guide explains how to retain satisfied customers through the application of TQM principles to database marketing techniques. The theory is backed up with case studies from some of the best and biggest companies.

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Jenkinson Angus
Published by The McGraw-Hill Company
ISBN 10: 0077079507 ISBN 13: 9780077079505
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Book Description The McGraw-Hill Company. Book Condition: New. pp. 371. Bookseller Inventory # 5779016

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