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This book offers a thorough integration of the latest marketing themes, topics and examples blended with the traditional strengths of communication and a focus on management decision-making in marketing.
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- PublisherMcGraw Hill Higher Education
- Publication date2006
- ISBN 10 007352980X
- ISBN 13 9780073529806
- BindingHardcover
- Number of pages800
- Rating
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Basic Marketing
Published by
Mcgraw-Hill (Tx)
(2006)
ISBN 10: 007352980X
ISBN 13: 9780073529806
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Basic Marketing
Published by
Mcgraw-Hill (Tx)
(2006)
ISBN 10: 007352980X
ISBN 13: 9780073529806
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Hardcover
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