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Basic Marketing: A Marketing Strategy Planning App - Softcover

 
9780077262426: Basic Marketing: A Marketing Strategy Planning App

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Perreault, William D.; Cannon, Joseph P.; McCarthy, E. Jerome
Published by McGraw-Hill, 2008
ISBN 10: 0077262425 ISBN 13: 9780077262426
Used Soft cover First Edition

Seller: Barbers Book Store Online, Fort Worth, TX, U.S.A.

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Soft cover. Condition: Near Fine. No Jacket. 1st Edition. A near-fine, softcover copy with a well-bound interior. Signs of use include some very minor highlighting throughout, some small areas of marking/smudging on front and back cover, as well as some slight bending back of the corners. Otherwise this book is in totally acceptable condition to sell or use. 8.25"x10.75", xxxviii+ 789 pages, 35 index pages, 11 glossary pages. Includes CD. A McGraw-Hill textbook on basic marketing. To access more books on marketing or related subjects, go to Abebooks.com and search using our unique codeword MONEYBX, or visit our shop in Fort Worth. Language: eng. Seller Inventory # GMSC 431

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