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Synopsis
Cooper and Schindler’s Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.
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About the Author
Don Cooper is the writer of the text. He is on leave from Florida Atlantic University and currently does extensive consulting work for companies such as IBM in the domestic and global areas.
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- PublisherMcGraw-Hill Higher Education
- Publication date2005
- ISBN 10 0073214876
- ISBN 13 9780073214870
- BindingHardcover
- LanguageEnglish
- Number of pages744
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Business Research Methods with CD
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McGraw-Hill/Irwin (edition 9), 2005
ISBN 10: 0073214876
ISBN 13: 9780073214870
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Business Research Methods with
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Business Research Methods
Published by
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ISBN 10: 0073214876
ISBN 13: 9780073214870
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Hardcover. Condition: Très bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Légères traces d'usure sur la couverture. Salissures sur la tranche. Edition 2005. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slightly creased cover. Slight signs of wear on the cover. Stains on the edge. Edition 2005. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-648-161
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Business Research Methods with CD (McGraw-Hill/Irwin)
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