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Synopsis
This book offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, while topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.
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About the Author
Teaches research methods, statistics, and organizational behavior in the masters and doctoral programs of public administration and business. Cooper's Ph.D. is from Kent State University. In addition to grants, articles, books, and monographs, he has received several teaching awards, most recently from the College of Architecture, Urban & Public Affairs. Dr. Cooper serves as the managing director of the Cooper Research Group, a consultancy specializing in customer satisfaction, loyalty, defection, and market segmentation research for the electronics and computer industries. Currently, he provides senior management of domestic and global firms with brand, segmentation, and service analysis. Prior to his academic career, Cooper was responsible for executive recruitment at a Fortune 500 and was an U.S. Air Force Captain during four years of active duty.
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- PublisherMcGraw-Hill Education
- Publication date2005
- ISBN 10 0071244301
- ISBN 13 9780071244305
- BindingPaperback
- LanguageEnglish
- Number of pages864
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Business Research Methods
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Business Research Methods (McGraw-Hill/Irwin Series. Operation)
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Mcgraw-Hill Education (Ise Edi, 2005
ISBN 10: 0071244301
ISBN 13: 9780071244305
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(ISE) BUSINESS SRESEARCH METHODS
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