Synopsis
part I Introduction to Business Research 1 Research in Business 2 Thinking Like a Researcher 3 The Research Process 4 Business Research Requests and Proposals Appendix 4a: Covering Kids RFP 5 Ethics in Business Research part II The Design of Research 6 Research Design: An Overview 7 Secondary.
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About the Author
Don Cooper is the writer of the text. He is on leave from Florida Atlantic University and currently does extensive consulting work for companies such as IBM in the domestic and global areas.
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Business Research Methods [] Donald R. Cooper
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