Marketing Channels: A Relationship Management Approach (The McGraw-Hill/Irwin series in marketing)

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9780072895124: Marketing Channels: A Relationship Management Approach (The McGraw-Hill/Irwin series in marketing)

This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.

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Pelton, Lou E, Strutton, David, Lumpkin,
Published by McGraw-Hill/Irwin (2001)
ISBN 10: 0072895128 ISBN 13: 9780072895124
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Pelton, Lou E; Strutton, David; Lumpkin, James R
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Pelton, Lou E; Strutton, David; Lumpkin, James R
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Lou E Pelton, David Strutton, James R Lumpkin
Published by McGraw-Hill/Irwin (2001)
ISBN 10: 0072895128 ISBN 13: 9780072895124
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