Crafting and Executing Strategy: Text and Readings (IRWIN MANAGEMENT) - Softcover

Thompson Jr., Arthur A.; Strickland, A. J.; Gamble, John E.

Softcover

ISBN 10: 0072844485 ISBN 13: 9780072844481

Publisher: McGraw Hill, 2004

Synopsis

Thompson/Strickland has always included the most recent research in strategy in a way that students can understand and apply it to business cases and problems. In addition, Thompson offers more coverage of strategy implementation than most other texts, which many instructors think is critical if students are to understand the how and not just the what and why. Thompsons coverage of Michael Porters classic 5-forces model is clearer and more detailed than in other texts, according to reviewers. With this edition the market leader looks better than ever before, offering a new 4-color design, improved writing style, and two new chapters on global and e-commerce strategy.

About this title

From the Publisher:

New chapter (7): New Business Models and Strategies for the Internet Economy is unique to Thompson/Strickland. This new chapter demonstrates the authors' commitment to the most up-to-date conceptual coverage. It's included because given today's economy, most strategy discussions will need to include an internet economy discussion to be complete.
New chapter (6): Strategies for Competing in Globalizing Markets increases the global scope of the new edition, a key area of concern to most strategy instructors.
In response to readers' and reviewers' suggestions, the authors have carefully edited the theoretical presentation to make it more concise and added more real-world examples throughout the text.
Thompson/Strickland is a four-color text for the very first time! The chapters are illustrated in full color as a way to improve student understanding of key chapter topics and concepts.
Instructor Presentation Manager CD-ROM is new to this edition of Thompson/Strickland! The Presentation Manager allows instructors to create dynamic classroom presentations using PowerPoint, videos, and all the print supplements.
In addition to the new Global Strategy chapter, global competition and global strategy issues are integrated with the relevant discussions into each chapter. In addition, more illustration capsules have been added to highlight the strategies of non-U.S. companies.
Margin notes highlighting basic concepts, strategic management principles, and kernels of wisdom help students by reinforcing key points in the text.
Concise, yet thorough coverage of all of the strategic management topics (under 400 text pages).

About the Author:

Thompson's teaching experience includes 25+ years at the University of Alabama, and 3 years at Virginia Polytechnic Institute and State University. He earned a BS in Liberal Arts and a PhD in Economics from the University of Tennessee. He is a member of the American Economic Association, the Academy of Management, and the Southern Management Association. He has also served on the editorial boards of a number of journals, including the Journal of Economics and Finance, the Journal of Management, the Journal of Management Case Studies, and the Journal of Management Issues. A.J. (Lonnie) Strickland received a BS in Math and Physics from the University of Georgia, an MS in Industrial Management from Georgia Institute of Technology, and a PhD from Georgia State university. He currently holds the rank of Professor of Strategic Management in the Graduate School of Business at the University of Alabama. He has done extensive consulting and research work. In recent years, he was honored with the Outstanding Professor Award for the Graduate School of Business, and was the recipient of the Outstanding Commitment to Teaching Award for the University of Alabama.

About this edition

• Publisher: McGraw Hill
• Publication date: 2004
• ISBN 10: 0072844485
• ISBN 13: 9780072844481
• Binding: Paperback
• Number of pages: 672