Crafting and Executing Strategy: Text and Readings - Softcover

Thompson Jr., Arthur A.; Strickland, Alonzo J.; Gamble, John

Softcover

ISBN 10: 0071112049 ISBN 13: 9780071112048

Publisher: McGraw Hill Higher Education, 2004

Synopsis

This book has always included the most recent research in strategy in a way that students can understand and apply to business cases and problems. In addition, it offers more coverage of strategy implementation than most other texts, which many instructors think is critical if students are to understand the "how" and not just the "what" and "why." The coverage of Michael Porter's classic 5-forces model is clearer and more detailed than in other texts, according to reviewers. With this edition the market leader looks better than ever before, offering a new 4-colour design, improved writing style and two new chapters on global and e-commerce strategy.

About this title

Product Description

Thompson, Strickland and Gambles', "Crafting and Executing Strategy, 14e" presents the most recent research in strategy in a way that students can understand and apply to business cases and problems. Known for its cases and teaching notes, "Crafting and Executing Strategy" includes a case line-up that will spark student interest and generate lively classroom discussions.

From the Publisher

New chapter (7): New Business Models and Strategies for the Internet Economy is unique to Thompson/Strickland. This new chapter demonstrates the authors' commitment to the most up-to-date conceptual coverage. It's included because given today's economy, most strategy discussions will need to include an internet economy discussion to be complete.
New chapter (6): Strategies for Competing in Globalizing Markets increases the global scope of the new edition, a key area of concern to most strategy instructors.
In response to readers' and reviewers' suggestions, the authors have carefully edited the theoretical presentation to make it more concise and added more real-world examples throughout the text.
Thompson/Strickland is a four-color text for the very first time! The chapters are illustrated in full color as a way to improve student understanding of key chapter topics and concepts.
Instructor Presentation Manager CD-ROM is new to this edition of Thompson/Strickland! The Presentation Manager allows instructors to create dynamic classroom presentations using PowerPoint, videos, and all the print supplements.
In addition to the new Global Strategy chapter, global competition and global strategy issues are integrated with the relevant discussions into each chapter. In addition, more illustration capsules have been added to highlight the strategies of non-U.S. companies.
Margin notes highlighting basic concepts, strategic management principles, and kernels of wisdom help students by reinforcing key points in the text.
Concise, yet thorough coverage of all of the strategic management topics (under 400 text pages).

Edition details

• Publisher: McGraw Hill Higher Education
• Publication date: 2004
• ISBN 10: 0071112049
• ISBN 13: 9780071112048
• Binding: Paperback
• Language: English
• Number of pages: 640