Items related to Basic Marketing

Perreault, William S. Basic Marketing ISBN 13: 9780072504026

Basic Marketing - Hardcover

Perreault, William S.

 
9780072504026: Basic Marketing
Hardcover
ISBN 10: 0072504021 ISBN 13: 9780072504026
Publisher: Mcgraw-Hill College, 2000

This specific ISBN edition is currently not available.

Synopsis

Presenting leading principles of marketing for both the domestic and international market, this text develops the 4P framework when describing the components of the marketing mix: product, price, place and promotion.

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Publisher
Mcgraw-Hill College
Publication date
2000
ISBN 10 
0072504021
ISBN 13 
9780072504026
Binding
Hardcover

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Other Popular Editions of the Same Title

9780256209822: Basic Marketing: A Global Managerial Approach

Featured Edition

ISBN 10:  0256209820 ISBN 13:  9780256209822
Publisher: Mcgraw-Hill College, 1998
Hardcover