Basic Marketing with Reply Card and Student CD Rom Pack - Not Available Individually - Use5617935 - Hardcover
Synopsis
Presenting leading principles of marketing for both the domestic and international market, this text develops the 4P framework when describing the components of the marketing mix: product, price, place and promotion.
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Basic Marketing
Published by
Blacklick, Ohio, U.S.A.: McGraw-Hill College (edition 13th Bk& CD), 1999
ISBN 10: 007228840X
ISBN 13: 9780072288407
Used
Hardcover
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. 13th Bk& CD. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 007228840X-11-1
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Basic Marketing
Published by
Blacklick, Ohio, U.S.A.: McGraw-Hill College (edition 13th Bk& CD), 1999
ISBN 10: 007228840X
ISBN 13: 9780072288407
Used
Hardcover
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. 13th Bk& CD. Supplements included. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 007228840X-11-18-116
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Basic Marketing
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00100541434
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Basic Marketing
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_424512145
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Basic Marketing
Published by
Blacklick, Ohio, U.S.A.: McGraw-Hill College, 1999
ISBN 10: 007228840X
ISBN 13: 9780072288407
Used
Hardcover
Seller: Goodwill of Silicon Valley, SAN JOSE, CA, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Good condition! Any other included accessories are also in Good condition showing use. Use can include some highlighting and writing, page and cover creases as well as other types visible wear. Seller Inventory # GWSVV.007228840X.G
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Basic Marketing
Published by
Blacklick, Ohio, U.S.A.: McGraw-, 1999
ISBN 10: 007228840X
ISBN 13: 9780072288407
Used
Hardcover
Seller: Foggypaws, Sonoma, CA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Hardcover in very good condition with original CD! All inside pages are in great condition. Minor shelf wear to the cover. Seller Inventory # mon0000016298
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Basic Marketing with Reply Card and Student CD Rom Pack - Not Available Individually - Use5617935
Published by
McGraw Hill Higher Education, 1998
ISBN 10: 007228840X
ISBN 13: 9780072288407
Used
Hardcover
Seller: Studibuch, Stuttgart, Germany
Seller rating 5 out of 5 stars
hardcover. Condition: Gut. 896 Seiten; 9780072288407.3 Gewicht in Gramm: 4. Seller Inventory # 848890