The Marine Corps Way: Using Maneuver Warfare to Lead a Winning Organization: Using Maneuver Warfare to Lead a Winning Organization (BUSINESS BOOKS) - Softcover

Santamaria, Jason A.; Martino, Vicent; Clemons, Eric K.

Softcover

ISBN 10: 0071458832 ISBN 13: 9780071458832

Publisher: McGraw Hill, 2005

Synopsis

'The book makes a convincing case that battlefield techniques really do work in the business world' - "Fortune". 'A colorful, entertaining, and highly effective way of conveying some powerful lessons along with lots of very interesting military history' - "Miami Herald". 'Introduces a powerful approach to rising above the competition and meeting the customer's needs in today's challenging and uncertain business environment' - Frederick W. Smith, Chairman, President, and Chief Executive Officer, FedEx Corporation.'A clear framework for employing battle-tested Marine Corps tactics and leadership principles in your business' - Bob Lutz, General Motors Vice Chairman of Product Development and GM North America Chairman. 'Valuable new insights into competitive strategy and leadership in business' - Donna Conover, Executive Vice President, Southwest Airlines. "The Marine Corps Way" shows managers at all levels how to apply the tactics and techniques of maneuver warfare to achieve overwhelming results in today's fiercely competitive market environment. You'll learn how to reshape your organization based on seven guiding principles - targeting critical vulnerabilities, boldness, surprise, focus, decentralized decision-making, tempo, and combined arms.

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From the Back Cover

"The book makes a convincing case that battlefield techniques really do work in the business world."--Fortune

"A colorful, entertaining, and highly effective way of conveying some powerful lessons along with lots of very interesting military history."--Miami Herald

"Introduces a powerful approach to rising above the competition and meeting the customer's needs in today's challenging and uncertain business environment." --Frederick W. Smith, Chairman, President, and Chief Executive Officer, FedEx Corporation

"A clear framework for employing battle-tested Marine Corps tactics and leadership principles in your business." --Bob Lutz, General Motors Vice Chairman of Product Development and GM North America Chairman

"Valuable new insights into competitive strategy and leadership in business." --Donna Conover, Executive Vice President, Southwest Airlines

The Marine Corps Way shows managers at all levels how to apply the tactics and techniques of maneuver warfare to achieve overwhelming results in today's fiercely competitive market environment. You'll learn how to reshape your organization based on seven guiding principles--targeting critical vulnerabilities, boldness, surprise, focus, decentralized decision-making, tempo, and combined arms.

Edition details

• Publisher: McGraw Hill
• Publication date: 2005
• Language: English
• ISBN 10: 0071458832
• ISBN 13: 9780071458832
• Binding: Paperback
• Number of pages: 256