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Book Description Hardcover. Condition: New. Dust Jacket Condition: New. Eighth Printing. This specific hardback book is in new condition with a hard board cover that has sharp edges and corners and has a tight binding. The pages are clean, crisp, unmarked and uncreased. The dust jacket is in fine condition with barely detectable wear if any. We package all books in custom cardboard book boxes for shipment and ship daily with tracking numbers.; "IMC--The Next Generation shows marketers how to build sustainable competitive advantage and ROI by combining and coordinating all methods through which buyers and sellers come together. Numerous cases and real-world examples reveal how to use today s IMC model to: Integrate internal and external communications programs; fluence customers at every contact point; Build long-term brand relationships."; 9.1 X 6.3 X 1.3 inches; 320 pages. Seller Inventory # 18805
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