Business Marketing: Connecting Strategy, Relationships, and Learning (Asia Higher Education Business & Economics Marketing)

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9780071263436: Business Marketing: Connecting Strategy, Relationships, and Learning (Asia Higher Education Business & Economics Marketing)

"Business Marketing", 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.

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Book Description McGraw-Hill Education - Europe, United States, 2011. Paperback. Book Condition: New. 4th Revised edition. Language: English . Brand New Book. Business Marketing , 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management. Bookseller Inventory # AAZ9780071263436

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Book Description McGraw-Hill Education - Europe. Paperback. Book Condition: new. BRAND NEW, Business Marketing: Connecting Strategy, Relationships, and Learning (4th Revised edition), F.Robert Dwyer, John F. Tanner, "Business Marketing", 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management. Bookseller Inventory # B9780071263436

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Book Description McGraw-Hill Education - Europe, United States, 2011. Paperback. Book Condition: New. 4th Revised edition. Language: English . Brand New Book. Business Marketing , 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management. Bookseller Inventory # AAZ9780071263436

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