This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
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Book Description McGraw-Hill/Irwin, 2001. Hardcover. Book Condition: New. book. Bookseller Inventory # 0072410639
Book Description McGraw-Hill/Irwin, 2001. Hardcover. Book Condition: New. 2nd. Bookseller Inventory # DADAX0072410639
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Book Description The McGraw-Hill Company. Book Condition: New. pp. xxix + 705 , Illus. (Some Col.). Bookseller Inventory # 46349582