Business Marketing: Connecting Strategy, Relationships, and Learning

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9780072410631: Business Marketing: Connecting Strategy, Relationships, and Learning

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

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F. Robert Dwyer; John F Tanner; John Tanner
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F. Robert Dwyer, John F Tanner, John Tanner
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Tanner John F. Dwyer F. Robert
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