This volume has been updated to reflect the critical world developments on the 1990s. It is an international research-based text offering a managerial orientation.
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Chapter opening vignettes from Business Week Magazine. These recent, relevant short news stories show how chapter topics relate to the real world of business and get students immediately interested in the chapter material, which leads to active and attentive reading.
World of Business Week Revisited consists of discussion questions (at the end of each chapter) pertaining to the opening vignette that require students to draw from the chapter material for answers. As a teaching tool suggested answers to these discussion questions can be found in the instructor's manual. Multiple choice and true/false questions from the opening vignette will be placed in the test bank.
Internet Exercises (at the end of every chapter) require students to use the Internet to find information needed to answer relevant questions about the chapter topic. Ex. Chapter 3 - Going Worldwide with Wal-Mart; Chapter 10 - Motorola in China.
Internet Appendix - This section follows chapter one and advises students on how to conduct research on the Internet for international management. It includes a brief overview of Internet history; a description of popular browsers and search engines; Internet Directory for International Management; Helpful suggestions.
Skill- Building Exercises for International Management (found at the end of the text) can be done in class and reinforce part concepts: Environment, Culture, Strategy and Organizational Behavior/ Human Resource Management. 1) The Culture Quiz; 2) Using Gung HO to Understand Cultural Differences (or Siskel & Ebert Go International); 3) 'When in Bogota''; 4) The International Cola Alliance; 5) Who to Hire?
Cases- Longer end of Part cases have been added as a response to reviewer comments. These cases are designed for strategic analysis. Unlike the shorter end of chapter cases that can be discussed in class. These cases can be read outside of class and then discussed in depth. They further help students relate text material to the real world of international management. Part 1 Integrative Cases - 1) Brazil and Argentina 2) Israel: A Unique Member of the Global Community Part 2 Integrative Cases - 1) Ikea: Managing Cultural Diversity 2) Euro Disneyland Part 3 Integrative Cases - 1) KNP and the World Paper Industry 2) Cultural Differences Doom a Seemingly Perfect Alliance Between Corning and Vitro. Part 4 Integrative Cases - 1) Chiba International, Inc. 2) The Road to Hell 3) Gillette's Prescription for International Business Success: In-House Training and Expat Experience.
All chapters have been revised and updated to reflect the latest international business research. There are 10-15 new references ( and thus real-world examples and research results) in each of the chapters.
You be the Management Consultant - Short end-of-chapter cases that give students the chance to solve 'real problems' by applying what they've learned in the chapter. Ex. Chp. 1 - Here Comes the Competition
International Management in Action - Boxed material illustrating real world examples of chapter concepts. Ex. Chp. 1 - Separating Myths From Reality - Conducting Multicultural Research Ex. Chp. 3 - Bit Players Bite the Dust - The Problems facing small Japanese MNC's
In the International Spotlight - Short end of chapter case, highlighting a specific country, followed by questions that allow students to apply chapter concepts to a specific situation. These cases can be read and discussed in class. Ex. Ch 1. Doing Business in India - Chicken Burgers are the hottest item on the McDonald's menu.
You be the Management Consultant - Short end-of-chapter cases that give students the chance to solve 'real problems' by applying what they've learned in the chapter. Ex. Chp. 1 - Here Comes the Competition
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780071169585. Seller Inventory # 9651709
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