Synopsis
Although much of the coverage is radically new, the text is based upon the highly-regarded Rossiter-Percy framework for advertising communications and promotion management introduced in the first edition in 1987. The new name for the revision reflects the integration of mainstream advertising with corporate communications, direct response advertising, and promotions. A completely new section, Part 5, covers integrated communications strategy. Part 6 on Media Strategy has been expanded to incorporate both traditional advertising media and the new media. A broader perspective has been taken throughout the new edition, with more emphasis on corporate communications and business products and services in addition to the traditional focus on consumer packaged goods.
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Advertising Communications and Promotion Management (McGraw-Hill International Editions Series)
Published by
McGraw-Hill Higher Education 01/02/1997, 1997
ISBN 10: 0071155147
ISBN 13: 9780071155144
Used
Softcover
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780071155144
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Advertising Communications and Promotion Management (McGraw-Hill International Editions Series)
Published by
McGraw-Hill Higher Education 01/02/1997, 1997
ISBN 10: 0071155147
ISBN 13: 9780071155144
Used
Softcover
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780071155144
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Advertising Communications and Promotion Management
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780071155144. Seller Inventory # 8730936
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Advertising Communications and Promotion Management
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9780071155144. Seller Inventory # 8730935
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Advertising Communications and Promotion Management
Published by
Irwin McGraw-Hill, USA, 1998
ISBN 10: 0071155147
ISBN 13: 9780071155144
Used
Soft cover
Seller: Books@Ruawai, Kaipara District, New Zealand
Seller rating 4 out of 5 stars
Soft cover. Condition: Good - sl Wear. Second Edition. This is a heavy book and may incur extra postal charges. Seller Inventory # 063456
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Advertising Communications and Promotion Management (McGraw-Hill International Editions Series)
Seller: medimops, Berlin, Germany
Seller rating 5 out of 5 stars
Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00071155147-G