This edition places emphasis on the integrated market communications revolution and reflects the integration of mainstream advertising with corporate communictions, direct-response advertising, and promotions. The text has a strong managerial and applied emphasis, and covers all the core topics in advertising and advertising communications.
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Book Description McGraw-Hill Education (ISE Editions), 1996. Book Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Bookseller Inventory # 4878695
Book Description McGraw-Hill Education (ISE Editions). Paperback. Book Condition: GOOD. Good: Gently used may contain ex-library markings, possibly has some minor highlighting, textual notations, and or underlining. Text is still easily readable. Bookseller Inventory # 2625069828
Book Description McGraw-Hill Education (ISE Editions), 1996. Book Condition: Good. Internat.2r.e.of. N/A. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP72719053
Book Description McGraw Hill, 1997. Soft Cover. Book Condition: Good. Bookseller Inventory # 030459
Book Description McGraw-Hill Education (ISE Editions), 1996. Paperback. Book Condition: Good. Good condition, some are ex-library and can have markings. Bookseller Inventory # GD-132-97-4916004