This edition places emphasis on the integrated market communications revolution and reflects the integration of mainstream advertising with corporate communictions, direct-response advertising, and promotions. The text has a strong managerial and applied emphasis, and covers all the core topics in advertising and advertising communications.
"synopsis" may belong to another edition of this title.
Book Description McGraw-Hill Education (ISE Editions), 1996. Book Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Bookseller Inventory # 4878695
Book Description McGraw Hill, 1997. Soft Cover. Book Condition: Good. Bookseller Inventory # 030459
Book Description McGraw-Hill Education (ISE Editions). Paperback. Book Condition: GOOD. book was well loved but cared for. Possible ex-library copy with all the usual markings and stickers. Some light textual notes, highlighting and underling. Bookseller Inventory # 2722332220