Advertising Communications and Promotion Management

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9780071146678: Advertising Communications and Promotion Management

This edition places emphasis on the integrated market communications revolution and reflects the integration of mainstream advertising with corporate communictions, direct-response advertising, and promotions. The text has a strong managerial and applied emphasis, and covers all the core topics in advertising and advertising communications.

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John R. Rossiter
Published by McGraw-Hill Education (ISE Editions) (1996)
ISBN 10: 0071146679 ISBN 13: 9780071146678
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Book Description McGraw-Hill Education (ISE Editions), 1996. Book Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Bookseller Inventory # 4878695

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Rossiter, John R. and Percy, Larry
Published by McGraw Hill (1997)
ISBN 10: 0071146679 ISBN 13: 9780071146678
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Book Description McGraw Hill, 1997. Soft Cover. Book Condition: Good. Bookseller Inventory # 030459

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John R. Rossiter, Larry Percy
Published by McGraw-Hill Education (ISE Editions)
ISBN 10: 0071146679 ISBN 13: 9780071146678
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Book Description McGraw-Hill Education (ISE Editions). Paperback. Book Condition: GOOD. book was well loved but cared for. Possible ex-library copy with all the usual markings and stickers. Some light textual notes, highlighting and underling. Bookseller Inventory # 2722332220

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