Small Business Management: A Planning Approach - Softcover

Corman, Joel; Lussier, Robert N.

 
9780071141338: Small Business Management: A Planning Approach

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Synopsis

This "how to" text for aspiring entrepreneurs aims to teach students how to develop business plans, set up, operate and control a small business. It covers business planning, planning implementation, controlling and evaluating performance and global business. Learning aids include chapter summaries, questions and application exercises and situations.

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