Small Business Management: A Planning Approach - Hardcover

Corman, Joel; Lussier, Robert N.

 
9780256145175: Small Business Management: A Planning Approach

Synopsis

This "How To" text for aspiring entrepreneurs teaches students how to set up, operate and control a small business. The emphasis is on learning by doing, and an integrated case, CorLu Foods, is featured at the end of the text. There are also questions, application exercises and situations.

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