Hardcover

ISBN 10: 0070633614 ISBN 13: 9780070633612

Publisher: McGraw-Hill, 1998

The first generation to grow up digital has arrived, and they are transforming the way we work, play, and communicate. In Growing Up Digital, bestselling author Don Tapscott profiles this net generation and how its use of digital technology reshaping the way society and individuals interact. Unlike the Baby Boomers who grew up with the passive medium of television, children today, in ever-growing numbers, are embracing interactive media such as the Internet, CD-ROM, and video games. Growing Up Digital highlights how young people-empowered by digital media-learn, work, play, communicate, and shop differently than their boomer parents. It examines what this means for the whole spectrum of society, including our education system, the government, and economy. Taken together, Growing Up Digital offers an overview of the Net Generation's fearless overhaul of our culture; and it gives the members of this generation-and everyone affected by their use of new media-a chance to anticipate and act on what lies ahead.

Review:

Don Tapscott, author of The Digital Economy, turns his attention to the way young people--surrounded by high-tech toys and tools from birth--will likely affect the future. In Growing Up Digital: The Rise of the Net Generation, Tapscott parlays some 300 interviews into predictions on how today's 2- to 22-year-olds might reshape society. His observations about this enormously influential population, which will total 88 million in North America alone by the year 2000, range from the kind of employees they may eventually be to how they could be reached by marketers.

From the Back Cover:

"Don Tapscot is one of out leading thinkers about the shape, color and scope of the digital revolution. Growing Up Digital offers an incisive and compellingly written look at the generation that will make it all happen."-Joshua Cooper Ramo, Senior Editor, TIME "This breakthrough book takes us into a networked world where the Net Generation is clearly in the driver's seat."-Lawrence J. Ellison, Chairman and CEO, Oracle Corporation "Finally a book documents the digital world with both depth and optimism, with the full support and authority of the future-kids. This book is a boomer's bible to tomorrow.-Nicholas Negroponte, Author, Being Digital This eye-opening, fact-filled book profiles the rise of the Net Generation, which is using digital technology to change the way individuals and society interact. Essential reading for parents, teachers, policy makers, marketers, business leaders, social activists, and others, Growing Up Digital makes a compelling distinction between the passive medium of television and explosion of interactive digital media, sparked by the computer and the Internet. Tapscott shows how children, empowered by new technology, are taking the reins fom their boomer parents and making inroads into all areas of society, including our education system, the government, and economy. The result is a timely revealing look at our digital future that kids and adults will find both fascinating and instructive.