Put It In Writing: Learn How to Write Clearly, Quickly and Persuasively

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9780070393080: Put It In Writing: Learn How to Write Clearly, Quickly and Persuasively

Used by the U.S. government, AT&T, GE, IBM, GM, Xerox, and hundreds of other leading corporations. The most widely used writing course in the English-speaking world - now available to everyone for the first time! Top executives know the importance of good writing. That's why hundreds of major corporations use the renowned "Put It in Writing!" course to teach their managers how communicate directly and powerfully through the written word. Good writing means clear, effective communication in letters, reports, and public speech. Good writing means making the contact, making the point, and getting the results you want. Previously offered only through corporate training programs, "Put It in Writing!" is now available to individuals for the first time.This book shows you how to: write clearly, effectively, and quickly; improve letters and reports, technical and non-technical; develop a pleasing style; project a positive image of yourself and your company; avoid common errors in grammar, spelling, and word usage; beat deadlines; use your writing for career advancement; and convey exactly what you mean! There's no more important tool for professional success than the ability to communicate effectively in writing. And this book puts that tool in your hands!"Put It in Writing" gives you: quotes from great writers; dozens of stories and examples; five principles of clear writing; tips on organizing the information "Devil's Advocacy" - objections you'd like to raise (with answers); special advice for students; tricks that make good writing easier and faster; taboo-debunking tips; face-saving reference sections on grammar, word usage, punctuation, nonsexist language, speech-writing and delivery, computer use; and more handy information you'll use as long as you're writing!

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