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Synopsis
This very applied approach to the managerial use of marketing research is designed and organized by the steps in the marketing research process. Great care has been taken to deal with the technical aspects of marketing research in a manner that allows the reader to apply research procedures to real applications in a pragmatic, step-by-step, "here's how to do it" fashion. The revision contains 35 cases: 14 new to this edition. The changes to the 5th edition include the addition of substantial insights and examples on international marketing research. Major new illustrations entitled Global Marketing Research Dynamics appear throughout the text. Three marketing research databases on a PC disk that accompanies each copy of the book contain real results from actual marketing research studies and are all keyed to the major PC-based analysis packages: SPSS-PC, SAS-PC, SYSTAT-PC and MYSTAT-PC.
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- PublisherMcGraw Hill Higher Education
- Publication date1983
- ISBN 10 007034745X
- ISBN 13 9780070347458
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages698
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Marketing Research : An Applied Approach
Published by
McGraw-Hill Companies, The, 1983
ISBN 10: 007034745X
ISBN 13: 9780070347458
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 38517458-6
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Marketing Research: An Applied Approach
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:007034745X. Seller Inventory # 8748314
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Marketing Research: An Applied Approach (Marketing S.)
Published by
Mcgraw Hill Higher Education, 1983
ISBN 10: 007034745X
ISBN 13: 9780070347458
Used
Hardcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:007034745X. Seller Inventory # 9167060
Quantity: 1 available