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This applied approach to the management use of marketing research is organized according to the steps in the marketing research process. The changes to the fourth edition include expanded coverage of CIS, coverage of careers in marketing research, more real-world examples and a new software supplement with data on real marketing research studies.
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- PublisherMcGraw-Hill Inc.,US
- Publication date1991
- ISBN 10 0070347573
- ISBN 13 9780070347571
- BindingHardcover
- Edition number4
- Number of pages832
- Rating
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Marketing Research: An Applied Approach (MCGRAW HILL SERIES IN MARKETING)
Published by
McGraw-Hill College
(1991)
ISBN 10: 0070347573
ISBN 13: 9780070347571
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Hardcover
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