From the Publisher:
Based on recent research, this edition expands its coverage of interethnic dating, ingroup biases, ethnic identities, prejudiced communication, face and facework, cultural and ethnic differences in conflict, and changing expectations for strangers' behaviors.
Theoretical material is well supported and clarified by examples, figures and tables.
A strong focus on theoretical issues is balanced by text that applies theory to the real task of communication.
Unique Chapter 15 Community through Diversity concludes the text. This chapter is regarded by students as a highly effective way to wrap up the course.
Principal theories of intercultural communication have been incorporated throughout the book. Examples included theories on identity negotiation and identity management in Chapter 4, theories of overt and covert prejudice in Chapter 5, theories such as conversational constraint theory and communication accommodation theory in chapter 8, and face-negotiation theory in chapter 11.
About the Author:
William B. Gudykunst is a professor speech communication at California State University, Fullerton. He received his B.S. and M.A. degrees in sociology from Arizona State University. After completing his M.A., Bill spent three years in the U.S. Navy stationed in Yokosuka, Japan. He became interested in intercultural communication while working as an Intercultural Relations Specialist in the Navy. After being released from active duty, Bill went to the University of Minnesota, where he completed his Ph.D. in 1977. Bill’s work focuses on developing a theory of interpersonal and intergroup effectiveness that can be applied to improving the quality of communication. Bill is the author of Bridging Differences (Sage, 1994) and coauthor of Cultural and Interpersonal Communication (with S. Ting-Tommey, Sage, 1988), Bridging Japanese/North American Differences (with T. Nishida, Sage, 1994), and Building Bridges (Houghton Mifflin, 1995). He has also edited six other books with various publishers.
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