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Electronic Media Programming: Strategies and Decision Making: Instructor's Manual - Softcover

Carroll

 
9780070102996: Electronic Media Programming: Strategies and Decision Making: Instructor's Manual
Softcover
ISBN 10: 0070102996 ISBN 13: 9780070102996
Publisher: McGraw Hill Higher Education, 2000

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Synopsis

This text focuses on strategies for programming small market, local stations (rather than the major networks), and it explores the wide range of choices and options available to the programmer. The authors include discussions of both radio and television in each chapter, and aim to make the instruction immediately applicable to real business programming considerations. "Electronic Media Programming" highlights important economic issues, emphasizing and exploring effective marketing research and audience analysis in making programming decisions.

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Other Popular Editions of the Same Title

9780070102989: Electronic Media Programming (McGraw-Hill Series in Mass Communication)

Featured Edition

ISBN 10:  0070102988 ISBN 13:  9780070102989
Publisher: McGraw-Hill Inc.,US, 1992
Hardcover