Items related to Electronic Media Programming (McGraw-Hill Series in...

Electronic Media Programming (McGraw-Hill Series in Mass Communication) - Hardcover

Carroll, Raymond L.; Davis, Donald M.

 
9780070102989: Electronic Media Programming (McGraw-Hill Series in Mass Communication)
Hardcover
ISBN 10: 0070102988 ISBN 13: 9780070102989
Publisher: McGraw-Hill Inc.,US, 1992

This specific ISBN edition is currently not available.

Synopsis

This text focuses on strategies for programming small market, local stations (rather than the major networks), and it explores the wide range of choices and options available to the programmer. The authors include discussions of both radio and television in each chapter, and aim to make the instruction immediately applicable to real business programming considerations. "Electronic Media Programming" highlights important economic issues, emphasizing and exploring effective marketing research and audience analysis in making programming decisions.

"synopsis" may belong to another edition of this title.

Publisher
McGraw-Hill Inc.,US
Publication date
1992
Language
English
ISBN 10 
0070102988
ISBN 13 
9780070102989
Binding
Hardcover
Number of pages
532

(No Available Copies)

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Other Popular Editions of the Same Title

9780070102996: Electronic Media Programming: Strategies and Decision Making: Instructor's Manual

Featured Edition

ISBN 10:  0070102996 ISBN 13:  9780070102996
Publisher: McGraw Hill Higher Education, 2000
Softcover