Synopsis
This text focuses on strategies for programming small market, local stations (rather than the major networks), and it explores the wide range of choices and options available to the programmer. The authors include discussions of both radio and television in each chapter, and aim to make the instruction immediately applicable to real business programming considerations. "Electronic Media Programming" highlights important economic issues, emphasizing and exploring effective marketing research and audience analysis in making programming decisions.
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Electronic Media Programming: Strategies and Decision Making
Published by
McGraw-Hill, Inc., New York, St. Louis, San Francisco, Auckland, 1993
ISBN 10: 0070102988
ISBN 13: 9780070102989
Used
Hardcover
Seller: UHR Books, Hollis Center, ME, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good -. No Jacket. Some rub marks and edge wear. A textbook discussing electronic media and its practical uses and programming in late Twentieth Century society. 532 pages. Book. Seller Inventory # 042393