Focus: The Future of Your Company Depends on It

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9780060799908: Focus: The Future of Your Company Depends on It

The coauthor of the iconoclastic bestsellers The 22 Immutable Laws of Marketing and Marketing Warfare now takes on management in a revolutionary new book that, using examples of some of America's top companies, shows how the truest, surest path to success comes from focusing a corporation on what it does best.

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From the Back Cover:

FOCUSED OR UNFOCUSED?
GENERAL MOTORS, PORSCHE, BMW, IBM, KODAK, HEINZ, TANDY, PEPSICO, COCA COLA, LEVI STRAUSS, TOYS 'R' US, BLOCKBUSTER, CANON, MICROSOFT, AMERICAN EXPRESS AND MANY MORE…

IBM had 465 billion in revenues and was still losing money. PepsiCo has almost twice the sales and assets of Coca-Cola, but its stock is worth less than half. What is their problem, shared by hundreds of other business world-wide?

'Focus' has the answer. With practical, no-nonsense advise, Al Ries guides managers back on track and explains why companies that focus on core products and get rid of extraneous, resource-wasting areas are the most successful.

With hard examples from a wide variety of industries, Ries analyses corporations that are focused, and many that are not. He predicts the kind of corporate thinking that is destined to fail, and looks at companies such as Volvo, Blockbuster, Federal Express, Toys 'R' US, American Express and many more.

In today's cut-throat markets, the 'refocusing' issue can make or break a company. This book is vital to chief executives, entrepreneurs, marketing managers and managers of all divisions.

About the Author:

Al Ries’s previous books are The 22 Immutable Laws of Marketing, Bottom-Up Marketing, Marketing Warfare and Postitioning. He is one of the world’s best-known marketing strategists and consults for some of the largest corporations in North America, South America and the Far East. He lives in New York.

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Book Description HarperCollins Publishers Inc, United States, 2005. Paperback. Book Condition: New. 198 x 132 mm. Language: English . Brand New Book. What s the secret to a company s continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company s evolution that will increase market share and shareholder value while ensuring future success. Bookseller Inventory # AAS9780060799908

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Book Description HarperCollins Publishers Inc, United States, 2005. Paperback. Book Condition: New. 198 x 132 mm. Language: English . Brand New Book. What s the secret to a company s continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company s evolution that will increase market share and shareholder value while ensuring future success. Bookseller Inventory # AAS9780060799908

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Book Description Harperbusiness Essentials. Paperback. Book Condition: New. Paperback. 320 pages. Dimensions: 7.8in. x 5.2in. x 0.8in.Using examples from many companies, this guide to management shows how the path to success comes not from expanding into new lines but from focusing a corporation on what it does best. It shows managers how to get back on track and predicts the kind of corporate thinking that is destined to fail. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9780060799908

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